Privacy Policy

Last Updated: March 2026

1. Who We Are

MarTechScore is a benchmarking service operated by Logarithmic Ltd, London, United Kingdom. Contact: hello@martechscore.com

2. What We Collect

When you use MarTechScore, we collect:

• Contact information you provide: first name, last name, email address, company name
• Survey responses: your answers to 10 marketing automation maturity questions, your marketing platform, company size, role, and region
• A maturity score calculated from your survey responses
• Usage data: pages visited, features used, collected via cookies and analytics

3. How We Use Your Data

• To generate your personalized benchmark report and compare your scores against industry averages
• To send you email communications: your benchmark access link, nurture emails with insights, and re-engagement updates (you can unsubscribe at any time)
• To aggregate anonymized data for industry benchmark statistics (your individual data is never shared publicly)
• To improve our service and understand usage patterns

4. Cookies

We use a minimal number of cookies required to operate the service. Our primary cookie stores your session identifier so you can access your benchmark portal without re-entering your details. It expires after 90 days and is not used for tracking or advertising.

5. Third-Party Services

We use trusted third-party services for hosting, database storage, email delivery, and error monitoring. These providers process data on our behalf and are bound by their own privacy policies. Data may be processed in the United States and European Union.

6. Data Sharing

We do not sell your personal data. We do not share your individual survey responses or scores with any third party. Aggregated, anonymized benchmark data may be referenced in published reports.

Your contact information may be used by Logarithmic Ltd to reach out regarding related services (e.g., benchmark walkthrough consultations). You can opt out at any time.

7. Your Rights

You have the right to:

• Unsubscribe from emails at any time via the unsubscribe link in every email
• Access your data by contacting us at hello@martechscore.com
• Request deletion of your data by emailing hello@martechscore.com — we will remove your records within 30 days
• Withdraw consent at any time

If you are in the EU/EEA, you have additional rights under the GDPR including the right to data portability and the right to lodge a complaint with a supervisory authority.

8. Data Retention

• Survey responses and benchmark data are retained for as long as the benchmark service is active
• Contact information is retained until you request deletion or unsubscribe
• Email event records (sent/delivered status) are retained for 12 months for deliverability analysis

9. Security

We use industry-standard security measures including HTTPS encryption, secure authentication tokens, and HTTP-only cookies. Access to personal data is limited to authorized personnel.

10. Children's Privacy

MarTechScore is a B2B service intended for marketing professionals. We do not knowingly collect data from anyone under the age of 16.

11. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email to registered users. The "last updated" date at the top reflects the most recent revision.

12. Contact

For privacy-related questions or requests:

• Email: hello@martechscore.com
• Logarithmic Ltd, London, United Kingdom