2026 Benchmark Report
Comprehensive analysis of marketing automation maturity across 167+ enterprise teams
Maturity Distribution
How 167 teams score across five maturity levels
| Maturity Level | Count | Percentage |
|---|---|---|
| Ad Hoc | 0 | 0% |
| Emerging | 18 | 11% |
| Defined | 115 | 69% |
| Managed | 33 | 20% |
| Optimized | 1 | 1% |
| Metric | Value | Total | Percentage |
|---|---|---|---|
| Optimized | 1 | 167 | 1% |
Only 1% of teams reach Optimized maturity
Key Findings
Critical insights from the 2026 dataset
Only 7% of enterprise teams reach the highest maturity tier. 42% are stuck in the bottom two levels.
MarTechScore Benchmark, 2026
Governance & Documentation is the lowest-scoring pillar. Ecosystem complexity and inflexible governance are the most common impediments to utilization.
MarTechScore Benchmark; Gartner, 2023
Poor data quality costs the average organization $12.9M per year. 91% of CRM data is incomplete.
Gartner, 2020; Salesforce / D&B, 2017
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10 questions, ~3 minutes, instant results.
What You'll Get
- 7 Pillar Breakdowns + 3 cross-pillar analyses
- Platform Comparison - Eloqua vs Marketo vs SFMC vs HubSpot
- Company Size Analysis - how your tier compares
- Personalized Recommendations - your quick wins
See exactly where you rank against 167+ peers
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